OUR CUSTOMER


Our customers include any age male and their sons. While we have site selection demographic criteria, each location’s age breakdowns differ depending on the neighborhood.


We have found, however, that we have strong appeal to all age groups, while always encouraging the father-son dynamic. We want young men (Jr. Men) to experience the masculine environment and more importantly to observe the mutual respect shown by our employees and customers alike.


In typical suburban locations, we target within a two-mile radius:

  • 25,000 population
  • 10,000 households
  • $70,000 median household income
  • 10,000 daytime population